Creative product leadership for clients
Launched an integrated platform combining AI-powered contextual curation, proprietary engagement signals, and creative optimization. Went from internal launch to the centerpiece of the commercial pitch, with self-service revenue growing from zero to meaningful scale in under a year.
Built a suite of creative optimization products blending generative AI, machine learning, and human designers — consistently driving 50–100% KPI lift for major brand clients.
Stood up the agency’s first custom product practice from scratch — rounding out its creative and strategy functions with a true product discipline. The new capability opened doors to entirely new client verticals and helped win multi-million-dollar engagements.
Launched the first one-click and text-message donation capabilities in US political campaign history, driving a significant portion of the campaign’s record $750M raised — plus Facebook and mobile apps that used voter-file data to drive turnout in battleground states.
A private, on-device wellness companion that catches the moment a loop begins and offers small grounding actions. End-to-end product: concept, design direction, and an optional Body-Aware mode built on Apple Health signals.
Visit the app ↗